The charity Action on Hearing Loss has launched an edgy advertising campaign called Loud Music, which features ears being hammered and drilled to make more young people aware that listening to loud music can cause tinnitus and hearing loss.
The images will be displayed across Camden in London on billboards, telephone boxes, and in cinemas, with free protective devices given away during an upcoming music festival.
Ad agency Hat Trick also created a video advert for the campaign, which will be rolled out nationwide (note: there are no subtitles, the audio on the video is of a music beat that fades away and is followed by the sound of the drill)
This kind of visual imagery is pretty brutal, but as we’ve seen in the past, shock tactics have a way of getting through. Clearly here, there’s a desire to make young people connect loud music with the idea of damage that is hidden from view.
It can’t be denied that these ads will attract the attention of young people, but being rather gruesome, they also carry an element of risk, so it’ll be interesting to see what the response from the media and public is like.
For more information, go to the Action on Hearing Loss website: http://www.actiononhearingloss.org.uk/news-and-events/london/news/hard-hitting-new-advertising-campaign.aspx
By Charlie Swinbourne, Editor
The Limping Chicken is the world's most popular Deaf blog, and is edited by Deaf journalist and filmmaker Charlie Swinbourne.
The site exists thanks to our supporters. Check them out below:
- Signature: Leading awarding body for BSL qualifications
- Ai-Media: Remote captioning. Find out the benefits of live captioning at university!
- Bellman & Symfon: home alerting solutions
- Deaf Umbrella: sign language interpreting and communications support
- BSL Zone: TV programmes in BSL for the Deaf community
- Stellar Communications: Speech-to-Text services
- Appa: Communication services for Deaf, Deafblind and hard of hearing people
- SignLive: Online video interpreting for Deaf people
- SignVideo: Instant BSL video interpreting online
- 121 Captions: captioning and speech-to-text services
- Eyewitness Media: TV and film from a Deaf perspective
- The National Theatre: Captioned and BSL accessible theatre in London
- Doncaster School for the Deaf: education for Deaf children
- Signworld: Learn BSL online!
- Helen Foulkes Translations: BSL translations
- RAD Tax Advice: Tax and Tax Credit info for Deaf people
- Performance Interpreting: BSL interpreting at concerts
- National Deaf Children's Society: The leading charity for deaf children
- Signed Culture: Advocating for BSL access to arts and culture
- SignHealth: healthcare charity for Deaf people
- CJ Interpreting: communication support in BSL
- British Society for Mental Health and Deafness: Promoting positive mental health for deaf people
- Action Deafness Communications: sign language and Red Dot online video interpreting
- BSLcourses.co.uk: Provider of online BSL courses
- Association of Notetaking Professionals: The professional body representing Electronic and Manual Notetakers
- Sign Solutions: communication support, training and translation
- InterpretersLive: On demand BSL video interpretation
- Hamilton Lodge School in Brighton: education for Deaf children
- Lipspeaker UK: specialist lipspeaking support
- Hearing Choices: Australian hearing aid specialists
- Elmfield School, Bristol: Inclusive education for Deaf pupils
- deafPLUS: BSL advice helpline
- Exeter Deaf Academy: education for Deaf children
- Royal Shakespeare Company: Captioned and BSL interpreted performances (see dates here)
- Royal School for the Deaf, Derby: Residential education for deaf children