An exciting new initiative is set to hit cinema screens this summer as Cineworld and the National Deaf Children’s Society (NDCS) team up to offer subtitled screenings as part of the ‘Movies for Juniors’ programme.
Until now deaf children have often missed out on value price tickets to cinemas because ‘Movies for Juniors’ films have not been subtitled. Families are often restricted to attending full price subtitled screenings on specific days and times.
But from 22 June to 13 July deaf children and young people across the UK will be able to enjoy subtitled ‘Movies for Juniors’ cinema screenings during a four week pilot, taking place in seven cities across the UK, which are: Aberdeen, Birmingham, Cardiff, Ipswich, Llandundo, Wandsworth and Sheffield.
Cineworld will offer a subtitled screening at each ‘Movies for Juniors’ weekend session. This pilot is part of a project to pave the way to make films more accessible and if successful, it will hopefully be rolled out to other Cineworld cinemas across the country.
If you live near a participating cinema, attend as many screenings as you can with your friends and family and encourage others to attend. Tickets cost £1.00-£1.50 depending on whether you book online through ‘My Cineworld’ or buy tickets on the day. The ticket cost is the same for everyone but adults must be attending with a child of 14 years or under.
If you cannot travel to a participating cinema you can follow the NDCS @NDCS_UK and re-tweet NDCS tweets about the screenings, or visitwww.facebook.com/ndcs.uk and share posts.
This project can benefit all deaf children and young people as well as their families. Keep an eye out for information about when subtitled ‘Movies for Juniors’ will be coming to a Cineworld cinema near you!
For more information, please e mail Bryony Parkes, Inclusive Activities Officer (Arts) at NDCS: bryony.parkes@ndcs.org.uk
For further information on subtitled screenings or to view scheduling go to the Cineworld websitet or the NDCS website.
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Neil Barbour
June 20, 2013
That is fantastic news. Cineworld are actually very focused on assisting those who suffer from mobility and sensory impairments. I work for a mobility charity in Aberdeen and they are open to any suggestion to improve the cinema experience.