Nothing infuriates me more than access being denied to me – and as a deafened person with mobility problems, I’m infuriated pretty often!
Being a media and retail devotee, I couldn’t wait for this year’s Christmas TV advertising campaigns.
There had been so much hype surrounding the John Lewis ‘The Bear and Hare’ advert, I couldn’t wait to see it. After settling down to watch the X Factor, I eagerly awaited the advert during the break.
The subtitles came on – but just the name of the song, singer and songwriter! Although the animation and story was beautiful, part of the sentiment was lost because I couldn’t access Keane’s lyrics.
I emailed John Lewis and also took to Facebook and Twitter to express my disappointment and to ask for this to be changed.
This got picked up pretty quickly by like-minded people and also by Action on Hearing Loss. John Lewis responded pretty quickly –amazingly so, and as if by magic, the advertisement was fully subtitled in a matter of days.
I can’t put into words how happy this made me feel. It might seem a trivial thing, but when it comes to equality, nothing is too small!
With encouragement, I decided to look at other ways people who are deaf or have a hearing loss don’t receive the same service as other people from mass media providers.
I turned my attention to LOVEFiLM.
I’d been a customer for several years but had been disappointed several times when an eagerly awaited DVD arrived that didn’t carry subtitles.
Although in this case, the lack of subtitles isn’t LOVEFiLM’s fault, they do not consistently label their rentals as subtitled or not, meaning that deaf and hard of hearing customers have to cross their fingers and hope for the best when the DVD drops through the letter box.
According to them, this is the distributor’s fault, not theirs – despite the fact that other companies provide accurate subtitling information in their listings.
Of course, there is also the issue of movie streaming and LOVEFiLM not making any of this content accessible.
As with other companies not providing access, the response you get varies from “looking into it” and “technical difficulties” to a blunt “no plans at all” or being totally ignored. This frustrating dialogue goes on for months, if not years.
I signed up to Change.org and made my feelings well known via a petition, as well as launching a pretty full-on campaign on Facebook and Twitter!
So far, we’ve had excellent support and at the time of writing, we are on our way to 1000 signatures in just under a week.
At the time of writing, LOVEFiLM refuses to even acknowledge us. I know that they’re not the only company to dismiss deaf customers and this is why we need more people to get involved.
My hearing family, friends and other people supporting the campaign are genuinely interested, shocked and disgusted at the way people with hearing loss are treated by companies.
It has been an eye opener – not just for them, but me too. Let’s harness this support and take the big organisations on and make life better for everyone. My petition can be found here:
Over her lifetime, Stephanie has been hearing, hard of hearing and profoundly deaf. She has been a CI user for the last 5 years and a post graduate student and trainee counsellor. She is also Mum to an active 3 year old. Follow her on Twitter here @sjmcdermid
The Limping Chicken is supported by a range of charities and organisations linked to deafness, all of whom offer services that enhance deaf lives. Click on the images on the right-hand side of this site or go to our Supporters page
The Limping Chicken is the UK’s deaf blogs and news website, and is the world’s most popular deaf blog. It is edited by Deaf journalist and filmmaker Charlie Swinbourne.
Please note that the views of the writers are their own, and not necessarily the views of the Editor or site as a whole. Read our disclaimer here.
- Rayovac: Never run out of hearing aid batteries again by subscribing!
- Ai-Media: Remote captioning. How to make Live Automated Captions with Apple’s Latest 'Clips' App
- Bellman & Symfon: home alerting solutions
- Deaf Umbrella: sign language interpreting and communications support
- Appa: Communication services for Deaf, Deafblind and hard of hearing people
- SignLive: Online video interpreting for Deaf people
- SignVideo: Instant BSL video interpreting online
- 121 Captions: captioning and speech-to-text services
- Hearing Direct: Online hearing aids
- Signature: Leading awarding body for BSL qualifications
- Signworld: Learn BSL online!
- Cast Theatre, Doncaster: The UK's the UK’s first fully BSL integrated pantomime
- The National Theatre: Captioned and BSL accessible theatre in London
- Doncaster School for the Deaf: education for Deaf children
- Sign Solutions: communication support, training and translation
- InterpretersLive: On demand BSL video interpretation
- Hamilton Lodge School in Brighton: education for Deaf children
- Lipspeaker UK: specialist lipspeaking support
- Ozen: Australian hearing aid specialists
- Elmfield School, Bristol: Inclusive education for Deaf pupils
- deafPLUS: BSL advice helpline
- Exeter Deaf Academy: education for Deaf children
- Royal Shakespeare Company: Captioned and BSL interpreted performances (see dates here)
- Royal School for the Deaf, Derby: Residential education for deaf children
- RAD Tax Advice: Tax and Tax Credit info for Deaf people
- Deaf Independent: Deaf care and support services
- Performance Interpreting: BSL interpreting at concerts
- National Deaf Children's Society: The leading charity for deaf children
- cSeeker: Deaf-led educational communication support service
- Signed Culture: Advocating for BSL access to arts and culture
- SignHealth: healthcare charity for Deaf people
- CJ Interpreting: communication support in BSL
- Action Deafness Communications: sign language and Red Dot online video interpreting
- BSLcourses.co.uk: Provider of online BSL courses
- British Society for Mental Health and Deafness: Promoting positive mental health for deaf people