Watch: Channel 4 to show UK’s first sign language-only advert during Paralympics

Posted on September 6, 2016



Channel 4 is set to show the UK’s fist sign language-only advert during the Paralympics.

The advert, which features deaf actresses Genevieve Barr and Lara Steward, is one of three which will be shown after the confectionary company Mars won a competition for the strongest campaign featuring disability.

It is understood that the advert will initially air without subtitles.

Read more about this story in this Guardian article. You can see the advert below:

 

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Posted in: deaf news, watch