ODEON – Europe’s largest cinema group – has announced a partnership with the National Deaf Children’s Society which will see subtitled kid’s film screenings for children trialled at cinemas across the UK.
Last weekend, 14 ODEON cinemas around the country hosted subtitled kid’s film screenings, so that young people who are deaf or hard of hearing were able to enjoy some of the best films including Alexander and the Terrible, Horrible, No Good, Very Bad Day.
Both ODEON and the National Deaf Children’s Society hope the trials will help unite more deaf children and young people with their families and friends, as they are all entertained by their favourite films on the big screen at their local ODEON.
Andy Edge, Commercial Director at ODEON, said: “We’re excited to introduce these special screenings in association with the National Deaf Children’s Society, as we are committed to providing innovative and engaging experiences for everyone particularly our younger guests, including those who are hard of hearing.”
Susan Daniels, Chief Executive at the National Deaf Children’s Society, said: “We believe that every deaf child has the right to the same opportunities as their hearing friends and this includes being able to enjoy films with subtitles. This partnership with ODEON is a positive step forwards for deaf children and young people who can now visit cinemas with their friends and family to see films at pocket money prices. We’d like to thank all those involved in making this happen.”
For more information on locals and titles please visit: http://youngpeople.ndcsbuzz.org.uk/go.php?structureID=cooltopics&ref=N54AFF187901C8
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