As the London Toy Fair opens in Olympia, the #ToyLikeMe campaign has launched a crowdfund initiative to raise capital to create a website resource to celebrate toys which represent disability.
The #ToyLikeMe movement, co-founded by British journalist and Creative Disability Consultant Rebecca Atkinson in April 2015, calls on the global toy industry to better represent 150 million disabled children worldwide.
After receiving global press, #ToyLikeMe now has over 32k followers in over 45 countries.
The Crowd Fund aims to raise the funds to build and run a lasting website and turn #ToyLikeMe’s social media success into a lasting online resource which will promote and celebrate disability in toys, advise parents and carers and continue consulting and calling on the global toy industry to include disabled children in the cultural mainstream.
You can donate to the crowdfund at: http://www.crowdfunder.co.uk/toylikeme-celebrating-disability-in-toys
“#ToyLikeMe has received no funding to date,” explains Atkinson. “We’ve called in hundreds of favours since establishing, but if we are going to carry on we need to pull our heads out of the toy box and get some real funding to build on what we have already created and change the toy box for disabled children today, and those yet to be born.”
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Posted on January 23, 2016 by Editor