ITV is set to mark Deaf Awareness Week with an all-signed advertising break during tonight’s episodes of Coronation Street.
The signed break will feature adverts from major brands including Microsoft, Gaviscon, Nurofen, Matalan, Velux, WeBuyAnyCar and Money Supermarket.
An Aldi advert starring Maisie Sly, star of Oscar-winning The Silent Child, has already been screened, watch it below:
Enjoying our eggs? Support The Limping Chicken:
The Limping Chicken is the world's most popular Deaf blog, and is edited by Deaf journalist, screenwriter and director Charlie Swinbourne.
Our posts represent the opinions of blog authors, they do not represent the site's views or those of the site's editor. Posting a blog does not imply agreement with a blog's content. Read our disclaimer here and read our privacy policy here.
Find out how to write for us by clicking here, and how to follow us by clicking here.
The site exists thanks to our supporters. Check them out below:
- BSL Zone: TV programmes in BSL for the Deaf community
- Deaf Umbrella: what support is available for deaf students?
- Bellman & Symfon: home alerting solutions, including the mobile phone transceiver!
- SignVideo: Instant BSL video interpreting online
- SignHealth: check out the BSL health library
- 999 BSL: call 999 in an emergency, in BSL
- Appa: Looking for RSLIs, TSLIs and CSWs, apply here!
- Signly: Adding BSL to websites
- Signworld: Learn BSL online!
- DCAL: world-class research into deafness, cognition and language
- Action Deafness: “A Deaf-Led Charity” – interpreting & community support services
- Sign Solutions: Instant access to Interpreters, training and BSL translation nationwide
- InterpretersLive: On demand BSL video interpretation
- Lipspeaker UK: specialist lipspeaking support
- BID: Deaf services, including advice and support, interpreting, employment and letters
- Performance Interpreting: BSL interpreting at concerts
- National Deaf Children's Society: The leading charity for deaf children
Martyn
May 14, 2018
Great news indeed!
Shame they didn’t bother adding subtitles for the thousands of deafies like me who don’t sign…
Typical ITV – they are nowhere near as aware as BBC.
Claire L
May 16, 2018
There are subtitles on the advert/clip…
Teresa
May 14, 2018
I was watching the Deaf shorts at Picturehouse.Can anyone tell me the formag of the other adverts shown.Were they in bsl or interpreted?Thanks Teresa
Harry
May 18, 2018
Where can we see other adverts clips you mentioned as we couldn’t find these clips from internet