Deaf Identity founder announced as 2022 Comic Relief designer

Luke Christian, the owner and founder of the clothing brand Deaf Identity, has designed charity merchandise for this year’s Comic Relief – it has been announced.

Luke is one of 11 artists to partner with retailer T K Maxx to raise funds for the charity, with others involved including TV personality Gok Wan and author Jane Foster.

In a post on Instagram, the content creator said it was “such a surreal moment” in his career and that he was “honoured” to be approached.

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A post shared by Mr Luke Christian (@mrlukechristian)

“Comic Relief have helped so many deaf charities and projects over the years and I’m thrilled to be featured amongst 10 other incredible artists within such a diverse lineup!

“I wanted my designs to represent my own deaf and queer identity by showing the word ‘Love’ in British Sign Language in a minimalistic style and I’m beyond excited about raising deaf awareness and showing the world how positive being deaf really is,” he wrote.

Luke has designed a notebook and three t-shirts as part of the official collection, which are available to buy at any TK Maxx store and online at tkmaxx.com.

Photo: @mrlukechristian/Instagram.

By Liam O’Dell. Liam is an award-winning Deaf freelance journalist and campaigner from Bedfordshire. He can be found talking about disability, theatre, politics and more on Twitter and on his website.