After posting this article, Charlie started a petition to try and make point 1, multiplexes dedicating one screen to subtitled screenings, a reality. Please sign it here.
Yesterday, our story about how an Odeon cinema in Brighton allegedly turned off the subtitles at a subtitled screening of Star Wars after complaints from hearing people in the audience went viral.
So it seems as good a time as any to share a few ideas I’ve been mulling over about how the cinema industry could give deaf people – who need subtitles to enjoy cinema – a much better deal.
1.Dedicate one screen in each multiplex solely to subtitled screenings
Sign the petition to make this happen, here.
One of the issues for many deaf people is the fact that we can’t just go to the cinema any time we like.
Instead, we have to carefully work out when subtitled screenings are (using YourLocalCinema.com), working around the fact that many screenings are at inconvenient times and hoping that when we do go, the subtitles actually work.
But what if each multiplex dedicated one of its screens to showing films with subtitles, all day, every day?
That screen could show family films during the day, with films for older tastes in the early and late evenings. It’d be crucial that the screen showed a variety of films rather than the same film all day.
What would be refreshing about this is that a deaf person could turn up at any multiplex knowing that there’d be a film on that they could watch.
This would also have the benefit of developing and growing the audience for subtitled screenings – it’s hard to know what the actual demand is when poor service and irregular screening times have put many deaf people off going to the cinema.
2. Dedicate one day each week to subtitled screenings
Yesterday, a new independent cinema called Depot, which is based in Lewes, near Brighton, got in touch to tell me about an amazing initiative which very nearly had me checking out whether it might be possible to move to the town.
Incredibly (and being honest, I still don’t really believe this) Dino Bishop from the cinema told me that they show subtitled screenings all day on Monday, on each of its three screens (providing subtitle files are available for each film).
You’re reading that right. All day, every Monday, every screening, every screen.
Bishop told me:
The policy applies to all films on a Monday, whether they are blockbusters or small independent films, in the daytime or the peak evening slot – we are thereby letting the deaf and hard of hearing person decide when and what they see, rather than us deciding for them.
This is basically by far the best provision of subtitles I’ve ever heard of. If you’re deaf and live locally, please go along and support them.
3. Stop depending on YourLocalCinema.com to market subtitled screenings, and be much more out and proud about them
Your Local Cinema is a great resource, but the fact it exists shows how poor cinemas themselves are at marketing subtitled screenings.
If cinemas made subtitled screenings more prominent on their own websites and in their foyers, more of their non-deaf patrons would be aware they exist.
And here’s another tip, along with making subtitles provision more prominent, tell people what subtitles are for. Then tell them again. And again.
Meaning – say: ‘This screening is subtitled for deaf and hard of hearing people’ next to every listing of a subtitled film and even put it on the big screen right before a film starts.
That way, hearing film fans who are vocal about hating subtitles (also known as total idiots) have no excuses when a film starts and the subtitles roll on.
4. Get subtitle glasses out there
Last week, See Hear showed an item about how the National Theatre is developing the use of captioned glasses to that deaf people can go to any play they want, any night of the week, rather than waiting for irregular captioned screenings.
Wider use of the same type of glasses, which have been around for a few years now, would help give deaf people the freedom to go to any movie they want, anytime.
5. Open a subtitled cinema, that doubles as a deaf club
This idea wouldn’t solve the problem nationwide, but in major cities it could be a genuinely amazing thing.
What if there was a subtitled cinema, that showed all its films with subtitles, all the time?
In London, for example, such a place could double up as a central London deaf club, with a bar hosting regular deaf-friendly events, and acting as a hang-out for deaf people.
The venue would be staffed with deaf employees, encouraging visitors to communicate in deaf-friendly ways such as ordering drinks and food in sign language.
It could be a boutique-style place, with sofas, one or two screens, somewhere that anyone would like to visit. Maybe it could have offices that deaf media companies could be based in. Perhaps deaf plays could also be performed there. Maybe sign language could be taught there. Maybe it’d be a deaf arts/cultural centre too.
This one has been a dream of mine for a couple of years. So I should probably go and buy some lottery tickets right now and make it happen…
Read more of Charlie’s articles here.
Charlie Swinbourne is a journalist and is the editor of Limping Chicken, and is also an award-winning filmmaker and screenwriter. Charlie has just set up his own media production company, Eyewitness Media. Both episodes of his new sketch comedy in BSL, Deaf Funny, can be seen on the BSL Zone website.
Michael R. Ward
December 19, 2017
I gotta love your 5th point as it is also my dream to set up cafe-style and deaf friendly event/ hang out as deaf club for National deaf people in central Birmingham city. It is what BDCG (Birmingham Deaf Community Group) main goal to do after hard work to raise funds after several major Deaf events. Hopefully come true in several years and yes lottery money winner would be nice as well.
Great article
Editor
December 19, 2017
Cheers Michael! If you open it, I’ll come!
Queby
December 19, 2017
Send your suggestions to Vue, Odeon, etc., if you haven’t already!!
Vera
December 19, 2017
Great points Charlie. Thought I’d tell you about the Film Club at my local University of the Third Age (self help thing for retired people – putting on courses, activities etc for other retired people at very low cost). I joined the International Films Group because I realised International would mean subtitles. And it did, mainly (some of the films are in English). After I’d explained to the person who runs it that I need subtitles for any film she changed the policy and now won’t show a film unless it has subtitles. It’s just fabulous. Now I can go to the cinema (well, a local church hall) every Friday afternoon and see great films, make new friends. It’s a liberation, because I’ve not been able to watch a non subtitled film for maybe 15 years and the cinema position is, as you say, appalling. This club has about 100 members (not everyone goes every week) so testament to its popularity in a small Yorkshire town (Skipton). I’m not saying we should all wait until we retire and set up something like this (!), just emphasising how fantastic it is to have good films shown at regular times AND TO BE ABLE TO GO. I think the model of a deaf/hearing loss club running something similar would be very popular and very viable.
Victoria Nelson
December 19, 2017
Great article. Shared on Deaf4Deaf FB Day 19 of Mental health advent to say everyone can play a part to go to the local cinema and ask for subtitles!
Lynne Burford
December 19, 2017
We went to watch the new Star Wars film last Boxing Day. The cinema were very keen to tell me they had headphones for hearing impaired viewers. Sadly they had no idea where they were! That was the start. They finally located them but unfortunately when we got into the screening, they didn’t work. The cinema was packed so I didn’t want to disturb everyone (nor miss any of the action) by going out and telling anyone. However the sound was so loud and distorted I had to turn off my heading aids. (Plus side of that for the future, there will be an awful lot of hearing impaired people and consumer demand will change things! !!!) Finally when I took the headphones back at the end of the screening and told the person on the desk, she just shrugged and put them under the desk.
Mark Smith
December 19, 2017
Here is my idea! Lobby local authorities & parliament to make disability access including subtitling a criteria for granting a licence to cinema. I think we might see cinemas buck there ideas up if their licence to show the blockbusters was put at risk if they could not demonstrate they are reliably providing subtitles or personal caption devices etc..
Alastair Wood
December 19, 2017
Well Done.. They should offer a Private Viewing in their Cinema to all the Local Deaf People as a show of good will ????